WE ARE BESIADO.
Bringing top global brands to all people in East Africa.
As a leader in the industry, Besiado has set the bar with its unwavering commitment to quality, affordability and exceptional customer care. Through our extensive selection of services and expansive inventory, we go above and beyond to ensure your needs are not just met, but exceeded. To learn more, get in touch today.
WHO WE ARE
Besiado is a wholly owned Kenyan FMCG distribution company with nationwide reach consisting of strategic partnerships of experienced manufacturers, sub-distributors, retailers and dedicated agents. Our capabilities include a regional reach into other East African countries like Uganda, Rwanda, Burundi, Tanzania, Ethiopia and Congo.
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Our commitment to excellence and customer satisfaction has established us as a leading partner for several global FMCG brands like Mars, Kellogg’s, Nestle, Gama Healthcare and Nike in our market and across the East Africa Region.
As a first-choice partner to these companies, we import and distribute products to meet both local and regional demands wherever necessary.
Our people work tirelessly towards a single goal - to drive sustainable growth in Africa. We continuously strive to create a great place for our diverse people to thrive, grow and innovate. In journeying towards this, we have put in place a comprehensive strategy and culture that acts as a guide and allows us to hold ourselves accountable.
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The Besiado team is dedicated to growing footprint of global brands in Africa by continuing to explore new opportunities to bring these brands to consumers in all corners of our continent. Africa being our core focus, we are driving growth across multiple markets through our dedicated sales teams and channel partners. These territories possess developed routes to market through key distributor models, growing our presence and reach and allowing us to gain deeper insights to drive innovation development, ensuring we continue to place the consumer at the heart of our business.
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OUR VISION AND MISSION
Vision
Dominate Market and become the biggest FMCG distributors in East Africa.
Expand infrastructure and establish branch offices in all other East African countries.
Invest in regional warehouses to expanding regional hubs.
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Mission
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Be the leading FMCG distribution company in Kenya and deliver prestigious global brands to the East African market.
Provide world-class representation and distribution services to our manufacturers, principal partners and customers with unparalleled relationships and distribution channels throughout Kenya and East Africa.
Import and distribute FMCG products at market appropriate prices that allows customers from all economic levels to enjoy famous global brands.
Serve and support the local economy by working with a large network of local and small-scale retailers to increase local economic activity, provide jobs and support families.
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THE JOURNEY THUS FAR
Founded in 2006 in Nairobi, Kenya, our company has evolved from a small importer of basic consumer goods to a leading FMCG import & distribution organization representing some of the most prestigious international brands in the world. With initial sales from our inception of around a few thousand dollars, we have grown to a staggering annual revenue of 23 million USD, indicative of our rapid growth and expansion.
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Today, we have grown to 120 employees and our distribution network and relationships span across all major wholesalers and retailers throughout Kenya and the East African market. We have also diversified our product offerings and launched into Sportswear with the introduction of Nike into our product portfolio, by leveraging our unique combination of sustainable financing, rich experience and extensive network.
OUR SERVICES
Our business was founded on three main principles - quality, pricing and service - and we pride ourselves on our commitment to these principles each day. We provide outstanding service to every customer, and are here to ensure that all of your needs are met. Check out what we can do for you and get in touch with any questions.
